Build complex customer journeys with fast moving data
Customer Data Platform
Herogi provides a rich customer data platform readily available to design complex customer journeys. Ready to use javascript library and rest api requires minimal guidance to setup.
Built-in customer attributes
Custom attributes
Subscription Information (email optin etc)
Events with meta data
Dynamic Segmentation
With dynamic segmentation Herogi identify which segments each user should be part of.
Dynamic nature of segments adapts with changing users attributes nicely so you don’t need to worry about keeping segments up to date. It automatically adds or removes users from segment.
Campaigns & Complex Scenarios
Whether lite single step, triggered or scheduled campaigns from dynamic segments or complex multi-step user scenarios, Herogi supports both.
Herogi maintains customly built a complex event processing engine which enable brands to run very custom user journeys, automations with ease.
Here is the some of the key features supported in scenarios:
Scheduling, Timer events
Aggregation of numeric event parameters (total cart value, number of login etc)
In-memory data grid (support transit data in scenario context to use later)
Complex conditions, validations
Personalization
Omni Channel
Rich integrations fit for different use cases. Already have an email provider or custom SMTP no need to worry, Herogi supports.
Herogi built with the mind it should integrate and support different use cases so that it supports webhooks which can connect to any API your brand needs.
Email Providers and custom SMTP systems
CRM solutions such as Zendesk, Hubspot
SMS
Webpush Notifications
In-app messages
Reporting & Analytics
At any given moment millions of customer events processed by Herogi.
Nicely created dashboards and logs enable marketing and product leaders, engineering teams to analyze the results of experiments, campaigns running with ease.